Recognizing Technology As a ‘Socially Constructed Product’
Despite a wealth of information and past research available on diffusion of innovation, only a small fraction of innovations is embraced by the majority.
Adoption of Technology in The Post-Internet Era
End-users are now co-creators and major participants in the innovation diffusion journey, the same way that customers are now able to drive the narratives for brands, or empoyees for their employers.
The Rise of a Participatory Culture
People are no longer passive consumers but active participants in the advancement of tech-based solutions. They are continually sharing information about new technologies.
Technology Adoption in an Era of Rapid Co-Innovation
Technology is evolving at an unprecedented rate. This blog series examines some of the principles and forces that are contributing to the spread of technology today.