Recognizing Technology As a ‘Socially Constructed Product’
Despite a wealth of information and past research available on diffusion of innovation, only a small fraction of innovations is embraced by the majority.
The Risk of Failure of Adoption
With all technological innovations, regardless of whether they are radical or incremental, there is always a risk of failure of adoption to the majority.
Theory of Imitation and The Role of Sociology in Explaining Adoption
The adoption of anything new – whether technology, behavior, or policy – relies heavily on the social context and the background of the population using it.