Tag: diffusion
Recognizing Technology As a ‘Socially Constructed Product’
Despite a wealth of information and past research available on diffusion of innovation, only a small fraction of innovations is embraced by the majority.
Theory of Imitation and The Role of Sociology in Explaining Adoption
The adoption of anything new – whether technology, behavior, or policy – relies heavily on the social context and the background of the population using it.
Adoption of Technology in The Post-Internet Era
End-users are now co-creators and major participants in the innovation diffusion journey, the same way that customers are now able to drive the narratives for brands, or empoyees for their employers.
Technology Adoption in an Era of Rapid Co-Innovation
Technology is evolving at an unprecedented rate. This blog series examines some of the principles and forces that are contributing to the spread of technology today.