Tag: diffusion
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Despite a wealth of information and past research available on diffusion of innovation, only a small fraction of innovations is embraced by the majority.
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The adoption of anything new – whether technology, behavior, or policy – relies heavily on the social context and the background of the population using it.
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End-users are now co-creators and major participants in the innovation diffusion journey, the same way that customers are now able to drive the narratives for brands, or empoyees for their employers.
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Technology is evolving at an unprecedented rate. This blog series examines some of the principles and forces that are contributing to the spread of technology today.