Recognizing Technology As a ‘Socially Constructed Product’
Despite a wealth of information and past research available on diffusion of innovation, only a small fraction of innovations is embraced by the majority.
An Age of Incremental Innovations
A radical or disruptive innovation entails introducing a breakthrough solution, whereas an incremental innovation typically involves either introducing an existing technology to a new market or increasing its value to its current market through customization and other means.
Theory of Imitation and The Role of Sociology in Explaining Adoption
The adoption of anything new – whether technology, behavior, or policy – relies heavily on the social context and the background of the population using it.
Technology Adoption in an Era of Rapid Co-Innovation
Technology is evolving at an unprecedented rate. This blog series examines some of the principles and forces that are contributing to the spread of technology today.